Visual Communication Designer
based in New Delhi, India
NorthSide
Re-Branding,
Logo Design
A strategy and execution company that partners with young businesses in their start-up and scale-up journey to help build robust brands, develop differentiated products and transform business models. NorthSide incubates ventures and scale brands in India.
Logo Design
Revamped the brand logo by retaining its original essence while enhancing its design for a modern appeal. Our approach refreshes the look, adding contemporary elements that reflect the brand's evolution while staying true to its roots.
The upward arrow symbolizes business growth, while the enclosing circle represents comprehensive, end-to-end engagement. This mark serves as a versatile logo element, ideal for use in spaces where the full logotype isn't feasible, such as a favicon or app icon.
