Visual Communication Designer
based in New Delhi, India
Pinq
Web Design, Digital Marketing, Brand Strategy
Team
Bug Eyes Design
PINQ aims to give women access to high-end imported cotton feel sanitary pads and panty liners. It hopes to bring a change in women to consider their personal hygiene as a part of their lifestyle and add an essence
to it.
The project brief was to redesign the user experience and the user interface across all their digital platforms. Our initial process was to extend the primary and the secondary research while carrying out a competitive analysis for similar products. We started by mapping out various user journeys and flows while building a unique visual story for the brand.
Our focus was to craft a seamless digital and physical experience by framing a strong brand image and come across as supporters of change for women. The website was build to be fully responsive with a design language system supported with a style guide.
